Pictured: MicroStrategy co-founder, CEO and president Mike Saylor speaking the the MicroStrategy World 2011 event.

Business intelligence software company MicroStrategy cut the ribbon on a number of new mobile and social media based cloud products this week, as it held its four day World 2011 forum event in Monte Carlo.

Alongside the general roll out of the MicroStrategy Cloud, the company revealed a Gateway for Facebook product which allows organisations to connect enterprise IT software to the social network, in order to benefit from the data that is stored on it. The US organisation also released an application which allows users to track their favourite brands and celebrities on Facebook and announced an extended partnership to use ParAccel's analytics platform as part of its mobile services.

Speakers at the event, running from Monday to Thursday and held within the grandiose setting of the Hotel Fairmont in Monaco's famously affluent coastal resort, included representatives from Facebook, Tesco, McDonald's, Ebay, Vodafone and Citi.

In attendance was Miss Emma Taylor, founder and managing director of The Cloud Circle. She was extremely impressed with the event's content and organisation.

“This was a fantastically well run event with some highly informative and engaging sessions, all organised with the utmost professionalism,” she said.

“Some of MicroStrategy's developments that were on show are extremely innovative and will be excellent tools for businesses to use to drive efficiency and collaboration, specifically helping them to engage with and profit from the wealth of opportunities that now exist through mobile platforms and social media.

“The location of the event provided an excellent backdrop which was certainly synonymous with MicroStrategy's prestige and aspirations.”

MicroStrategy was founded in 1989 and is headqaurtered in Virginia, USA. Last year turned over $455m.

The company is holding a number of introductory keynotes and masterclasses in the UK on mobile and enterprise business intelligence throughout July, September and August. See www.microstrategy.co.uk for more details.